JustDeals works with each merchant partner to understand their specific goals with regard to selling their products. JustDeals then allocates and sells the partner's products in a fashion that achieves each partner's unique blend of speed of selling versus return value.

JustDeals helps its merchant partners optimize their profits by analyzing current market demand for each partner's products. This in turn allows JustDeals to allocate the products to different websites and international marketplaces, taking advantage of regional supply and demand to maximize the profits on each sale.